Ahhh...YES, Spring is in the air! One of the biggest parts of Spring is spring cleaning and getting rid of clutter. If your website is not maximizing its marketing effectiveness for your home based business (or other small business) then you need a spring cleaning.
Here's a checklist for how to spring clean your website:
Here's a checklist for how to spring clean your website:
- Clean out old content. If you have content on your website promoting events that have already taken place it's time to remove them. Displaying old content especially on the home page may lead visitors to think your site is not kept up to-date with relevant information.
- Include bright new images or video. There is a saying - a picture is worth a thousand words and adding them keeps visitors on your site longer. In addition, adding images or video will help you sell products. It doesn't matter if your products are physical or virtual you can create images for them.
- Update your professional photo. Are you using the most current photo? Your professional image determines drives how people respond to you. Remember people they buy from people they know, like and trust. Image is everything.
- Verify on different browsers.Have you ever checked to see how visitors see your website? You may be shocked to learn websites look different when viewed on different browsers. There are many web browsers to choose, check the most popular browsers used by your visitors.
- Add fresh content with a blog. If your website is not frequently updated you are missing a huge opportunity. Both your visitors and Google want to see fresh content. Adding a blog to your website with relevant information will drive more traffic to your website and will help your visitors see you as an industry expert.
- Make use of social media.Make it easy for your visitors to share your information across social media platforms. Use buttons to help visitors quickly spread your website on Facebook, Twitter, LinkedIn and social bookmarking sites. Use buttons to help visitors quickly "like", "follow" and "connect" with you on social media.
- Revive with technology. Remember, your website is the hub of your business. If you have been neglecting it you may need to add some technology to perk things up. Use technology to help you automate routine tasks, monitor your traffic, measure your marketing campaigns and keep your business open 24/7.
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Tonya R. Taylor, Your Savvy Online Business Builder, is dedicated to showing home based business owners, women business owners, solo entrepreneurs and other small business owners savvy ways to use their website to build an online presence. Tonya provides online success strategies, business building tips, and no-cost resources to business owners around the world. To download a Free Savvy Online Business Building Starter Kit NOW visit http://www.SavvyBizBuilder.com. Grab a Free Starter Kit if you're ready to increase productivity, boost promotions and explode profits today.
You have my permission to reprint this article on your website or in your ezine without edits, however you must include copyright and about the author.
Tonya R. Taylor, Your Savvy Online Business Builder, is dedicated to showing home based business owners, women business owners, solo entrepreneurs and other small business owners savvy ways to use their website to build an online presence. Tonya provides online success strategies, business building tips, and no-cost resources to business owners around the world. To download a Free Savvy Online Business Building Starter Kit NOW visit http://www.SavvyBizBuilder.com. Grab a Free Starter Kit if you're ready to increase productivity, boost promotions and explode profits today.
You have my permission to reprint this article on your website or in your ezine without edits, however you must include copyright and about the author.
Article Source: http://EzineArticles.com/?expert=Tonya_R._Taylor
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