Having your own product is one of the best things that you can do for your business. However, it's not enough to have your own product made, in order to get sales you have to have a strong sales page that converts well and convinces your visitor that you're product is the best one out there. They need to feel that irresistible desire to have your product, so your sales page must easily convert them into a buyer.
Here are some tips to producing a well converting sales page website:
Never use long-winded paragraphs. Paragraphs that are too big make it too difficult for people to read. One of the things you want to realize is that in order to captivate and get them to start reading your sales page, you need to pull them into your copy. And starting off with a big paragraph is going to be a huge mistake that's going to stop people from even reading it at all. So, you'll want to pull them in with a few short paragraphs that are compelling and engaging. Perhaps you could start off with your first line and then moving down and breaking the rest of your paragraphs into fewer sentences. This makes it both easier on the eyes, and still engaging for your reader.
Using testimonials in yellow boxes throughout your sales page - or midway though helps a lot as well. Having that extra proof that your product has worked for real people, can help to increase your conversions and ultimately your sales. So, doing that would really help out a lot.
Another good thing that you can do to break up your paragraphs is to use sub-heads. Sub-headlines are good because they state your main message within a few words. And it allows you give the reader a brief introduction as to what the paragraph that follows is about.
Content and how it is laid out, is not the only important thing that you have to worry about on your sales page. Using visual aids is crucial! People like visuals, and by showing them a picture of what the product they are thinking of purchasing looks like, it will give them a better idea as to what they're getting. You could use this with a coaching program or any other type of product or service that you're offering. If you have DVD giveaways, or dvds packaged in a complete learning program, why not show this to your website visitor! By allowing your prospect to see what they may be getting, this adds more value to your offer, while also increasing your conversion rate.
You also need to always state the price of your product offering clearly on your sales page. People don't like surprises, nor do people want to feel as though you are tricking them or holding information back. After all, in order to get the sale, most web site owners must work at gaining the trust of their visitors. So, state everything upfront. State the price a couple of times. It's often a good idea to even state the price at the beginning, and then state it again in later on. That is going to be huge in helping to convert your reader. It's a good idea to also create a box restating exactly what the pricing is at the end as well.
Another key tip to making the sale is stating what's inside the program or product that you're offering.
State the benefits so that this encourages your prospect to buy. Let them know how much easier their lives will be with your product. For example, if you were offering a program on how to take the best photos to grab new clients, you could say something like; "Here's what you'll find inside this program... exactly how to take killer photos using the right lens so that will have your phone ringing off the hook..." See how powerful this can be! You're stating exactly what they will learn by using your program. This gives your program value and makes it a unique offer. Focus on benefit-driven things and that will help out a lot.
Branding - what, when, who, how, why? You'll want to answer these questions: So what's so good about that? Define the features of your product, and then put the features inside your sales letter too. So, make bullet points of the benefits of what your potential buyer will get by purchasing your product. Use five to eight benefit-driven bullet points, because an odd number of bullets seem to convert better. Also make sure that when you're creating your bullets, that you want to have one bold, one not bold, another one bold, not bold etc. Do this so that it's easier on the eyes of your reader, while also making the benefits of your product to stand out. You need to expand upon these bullet points that you have as well and get into a bit more detail as to what your buyer will be getting.
Taking the time to properly and strategically lie out your sales page, will not only gain you a loyal following, but it will also help you to improve your sales!
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